The ARF’s second Virtual Town Hall, How is the Coronavirus Impacting the Global Advertising Industry?, focused on the recent coronavirus outbreak and how to best plan and recover from a recession market.
Huge parts of the U.S. economy have shut down. From restaurants to gyms to hotel chains, workers are being hit hard as layoffs snowball daily. The advertising industry is feeling the shock as advertising budgets dry up due to postponed launches and canceled sporting, entertainment and business events.
Laura Martin, CFA & CMT and Entertainment & Internet Analyst at Needham & Co., Christian Polman, Chief Strategy Officer at Ebiquity, and Brian Wieser, CFA and Global President of Business Intelligence at GroupM joined Scott McDonald, Ph.D., President & CEO of the ARF to discuss:
This event was open to ARF members and all in the industry.