ARF Town Hall: What the Metaverse Means for Marketers
On September 21, 2022, speakers from Kantar, Meta, Next Media Partners, Snap, VMLY&R, Wunderman Thompson Intelligence and XRGuild shared insights into how the Metaverse will impact marketers. They discussed implications for interoperability as well as paid advertising.
Featured Speakers
Don AbrahamSenior Partner, Consulting Division,
Kantar
Kantar
Patrick DonoghuePartner,
Next Media Partners
Next Media Partners
Craig ElimeliahChief Experience Design Officer,
VMLY&R
VMLY&R
Glen HastingsDirector, Partnerships Science,
Meta
Meta
Evo HeyningSecretary, Board of Directors, XRGuild;
Co-Chair, Open Metaverse Interoperability Group
Co-Chair, Open Metaverse Interoperability Group
Emily Safian-DemersEditor,
Wunderman Thompson Intelligence
Wunderman Thompson Intelligence
Gerard KunkelFounder and Managing Partner,
Next Media Partners
Next Media Partners
Takeshi TawaradaAds Research and Insights Lead, Augmented Reality,
Snap
Snap
Paul DonatoChief Research Officer
ARF
ARF
