Insights Studio — Apple IDFA & Google FLoC: How Tracking Changes Will Impact You

In early 2021, Google announced they plan to stop individual ad tracking. Apple is also altering the landscape of the advertising ecosystem with its iOS 14 IDFA (Identifier for Advertisers) update.

Ad targeting, personalization, measurement and fraud detection are predicted to be negatively impacted and the implications — and potential revenue loss — for brands, ad networks, publishers are huge.

At this Insights Studio: Member Broadcast, OptiMine, Havas Media and CIMM discussed:

  • Exactly how Google and Apple’s changes will impact you and why they matter.
  • How brands should think about future-proofing their advertising measurement in an environment of increased data privacy.
  • Strategies for future success.
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Additional Resources from OptiMine

Speakers

Matt Voda
Matt VodaCEO
OptiMine
Sargi Mann
Sargi MannEVP, Digital Strategy
Havas Media
Jane ClarkeCEO, Managing Director
CIMM

BY:

  • Optimine