At this happy hour event, the ARF Creative Council will host Rory Sutherland, a leading behavioral scientist, Vice Chairman of Ogilvy UK, and author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life.
Rory will share his thinking about how to leverage behavioral economics in advertising creative and review specific pieces of creative through the lens of behavioral science.
Specifically, he will address:
This event will bring creatives, researchers and strategists for a peek behind the curtain to enrich our understanding of how research can be deployed to help inspire, develop and enhance great creative.
An enormously engaging speaker who has given multiple TED talks, Rory will begin the event with a brief presentation, followed by an interview with two members of the Creative Council’s Activation Track.