Why do people buy some products and not others? How do media messages influence a shopper’s buying choices? What makes buyers tick and what makes them click? How can marketers effectively harmonize emotion and action? What are best practices for combining big data and small data to understand and predict customer behavior?
We (humans) like to think of ourselves as rational animals. Over the past two decades, the notion that humans are rational and good at making decisions has been debunked thanks to work by Kahneman, Tversky, Ariely and others. We make some choices quickly, often relying on heuristics and biases. Other times decision-making is agonizing and inefficient.
Given the irrationality of humans, how can marketers persuade consumers to buy their products and services and love their brands? Join us for five sessions at SXSW on March 17 where experts from brands, creative agencies and academia will share insights to help you influence behavior and build brands.