Have a myARF account?

Loading Events

« All Events

  • This event has passed.

Drive Automotive Marketing Effectiveness

April 13 • 1:30pm6:00pm

| New York, NY

Presented by Advertising Age

The ARF’s inaugural auto event focuses on real cutting-edge solutions on how to maximize marketing impact of every channel in your media mix.

This event is scheduled to be a part of all the auto events in New York City in April 2017.

  • JD Power/NADA Automotive Forum on April 11th
  • Media Post Automotive April 12th
  • NY Auto Show Press Days April 12th-13th
  • ARF Drive Automotive Marketing Effectiveness April 13th
Click Here to Register

Agenda

1:30-1:55pm
Registration     

1:55-2:00pm
Welcome and Introduction
The ARF

2:00-2:20pm
Overview of Auto Industry Trends
Tyson Jominy – Senior Director, Automotive Consulting and Analytics, J.D. Power & Associates

2:20-2:50pm
The Art and Science of Connecting Brands to Buyers
Arianne Walker, Senior Director, Brand Strategy, Oracle Data Cloud
Robin Opie – Vice President Data Science, Oracle Data Cloud

2:50-3:10pm
The Consumer Decision Journey for Autos
James Russo – SVP, Client Strategy & Development, Turner Ignite

3:10-3:40pm
Two Ways to Generate Influence
Ashlie Forchione – Social Publishing Manager, Ford Primary Brand
Kim Winburn – Director of Cross Brand & Social Insights, GTB
Bruce Kirton – Sr. Director Strategic Planning Analytics & Research, UWG

3:40-3:55pm
NETWORKING BREAK

3:55-4:10pm
Neuro – Key to Igniting your Creative and Accelerating ROI
Pranav Yadav – CEO, Neuro-Insight

4:10-4:30pm
Nissan Rogue and Rogue One: More than a Star Wars Story
Ari Tuchman – CEO & Co-Founder, Quantified
Joe Cashen – Senior Manager Marketing Analytics, Nissan North America        

4:30-5:00pm
Fueling Your Media Strategy: Reaching Auto Buyers
Gena Stanglein – Head of Tech & Telecom Measurement, Facebook

5:00-5:25pm
Mining the Data from the Connected Car: A One-to-One Conversation
Josh Golden – Publisher, Ad Age
Joanna Peña-Bickley – Global Chief Experience Officer, ThinxMachine

5:25-5:30pm
Closing Remarks
The ARF

5:30-6:00pm
NETWORKING RECEPTION

 

Free, for Members and Non-Members. Space is limited. Registration required.
Available in person or live stream.

 


SPONSORS
Advertising Age Neuro Insight Oracle Data Cloud Turner

 

Details

Date:
April 13
Time:
1:30pm–6:00pm
Event Category:

Venue

Penthouse 45
432 West 45th Street
New York, NY 10036 United States