The ARF’s inaugural auto event focuses on real cutting-edge solutions on how to maximize marketing impact of every channel in your media mix.
This event is scheduled to be a part of all the auto events in New York City in April 2017.
Welcome and Introduction
Overview of Auto Industry Trends
Tyson Jominy – Senior Director, Automotive Consulting and Analytics, J.D. Power & Associates
The Art and Science of Connecting Brands to Buyers
Arianne Walker, Senior Director, Brand Strategy, Oracle Data Cloud
Robin Opie – Vice President Data Science, Oracle Data Cloud
The Consumer Decision Journey for Autos
James Russo – SVP, Client Strategy & Development, Turner Ignite
Two Ways to Generate Influence
Ashlie Forchione – Social Publishing Manager, Ford Primary Brand
Kim Winburn – Director of Cross Brand & Social Insights, GTB
Bruce Kirton – Sr. Director Strategic Planning Analytics & Research, UWG
Neuro – Key to Igniting your Creative and Accelerating ROI
Pranav Yadav – CEO, Neuro-Insight
Nissan Rogue and Rogue One: More than a Star Wars Story
Ari Tuchman – CEO & Co-Founder, Quantified
Joe Cashen – Senior Manager Marketing Analytics, Nissan North America
Fueling Your Media Strategy: Reaching Auto Buyers
Gena Stanglein – Head of Tech & Telecom Measurement, Facebook
Mining the Data from the Connected Car: A One-to-One Conversation
Josh Golden – Publisher, Ad Age
Joanna Peña-Bickley – Global Chief Experience Officer, ThinxMachine
Free, for Members and Non-Members. Space is limited. Registration required.
Available in person or live stream.