The quality of research will improve, and this will generate a bigger corpus of knowledge… creative people will learn to exploit this…thereby improving their strike rate at the cash register.
David Ogilvy, Ogilvy on Advertising, 1983
It’s been 35 years since David Ogilvy shared this vision, and his insight on research is right in step with today.
For this and many other reasons, the ARF celebrates his forward-thinking genius by honoring the teams of research, analysis and creative behind the most brilliant advertising campaigns of the past year. In short, the ARF’s David Ogilvy Awards is uniquely based on the following:
To be more specific, each year we honor the teams that took an idea from insight to inception, and created work with significant impact.
This marks the 24th year that The ARF is recognizing the link between teamwork and greatness in David Ogilvy’s name. We’d like to thank you for sharing your best work and invite you to join us to toast the 2018 ARF David Ogilvy Award winners.