ARF the Advertising Research Foundation
  • Membership
  • Research
  • Access Knowledge
  • Communities
  • Events
  • About the ARF

home

Membership

  • Committees & Boards
  • Events
  • Self Service Research
  • Member Bulletin Board

Research

  • Recent ARF Research
  • Programs & Resources
  • Research Focus Topics
  • ARF DASH: Annual TV Universe Study

Access Knowledge

  • Topics
    • Ad Effectiveness & ROI
    • Analytics & Data Science
    • Audience & Media Measurement
    • Creative & Branded Content
    • Past Event Highlights
    • Research & Data Quality
    • Targets & Segments
  • Find a Solution
    • 2023 Top Member Questions
  • Publications
    • News You Can Use
    • Knowledge at Hand
    • Journal of Advertising Research
    • CMO Briefs

Events

  • Upcoming ARF Events
    • View All Upcoming Events
    • Upcoming Conferences
    • Upcoming Young Pros
  • Insights Studios
    • Upcoming Insights Studios
    • Past Insights Studios
  • Town Halls
    • Upcoming Town Halls
    • Past Town Halls
  • Past Event Highlights
  • Submit

Communities

  • Young Pros
    • About Young Pros
    • Upcoming Events
    • Advisory Board
    • Young Pros Spotlight
    • Social Strategist Team
    • Past Events Highlights
  • Women in Analytics
    • About Women in Analytics
    • Board of Directors
    • Mentorship Program
    • Upcoming Events
    • Past Events Summaries
  • Councils
    • Learn About the Council Program
    • ANALYTICS COUNCIL
    • MSI/ARF B2B Exchange
    • CREATIVE COUNCIL
    • COGNITION COUNCIL
    • CROSS-PLATFORM COUNCIL
    • CULTURAL-EFFECTIVENESS COUNCIL
    • LA MEDIA RESEARCH COUNCIL
    • ORGANIZATIONAL COUNCIL
    • PHARMA COUNCIL
    • SHOPPER INSIGHTS COUNCIL
    • SOCIAL COUNCIL

About ARF

  • About the ARF
  • ARF Board of Directors & Trustees
  • ARF Leadership Team
  • Marketing Science Institute (MSI)
  • Coalition for Innovative Media Measurement (CIMM)
  • Member Directory
  • ARF Awards
  • ARF In the Press
  • Press Kit
  • Contact Us
  • NYU/ARF Certificate in Marketing Optimization & Insights Certificate
  • ARF WIDE
  • ARF DASH: Annual TV Universe Study

My Account

  • Login
  • Create an Account

Invalid login. Please try again.

Password does not meet the required minimum length of 7.

Young Pros Spotlight

Tiffany Tan, Age 26
Account Manager
Joined ARF Young Pros in 2017.

When researching a topic you know nothing about, how do you get started?
Wikipedia always feels like a good starting place, a good overview and (usually) citations to other, less editable sources. If i don’t start with Wikipedia, a good ol’ Google search is the way to go!

What is your favorite restaurant in the city?
There’s this Korean restaurant called 707 Sutter – the food is pretty good (fantastic chicken wings!), but I usually come with a large group and it’s always a good time together.

What is your favorite show/program?
I’m really fond of Chef’s Table on Netflix! I love cooking shows and food documentaries, so it’s a great blend of both.

What’s your dream job? (If money was no object, what would you do?)
A concert tour photographer! Or some other type of photographer that would involve traveling.


THE ARF YOUNG Pros WANTS TO KNOW ABOUT YOU!

Share a bit about yourself and your work for a chance to be featured as a Spotlight Young Pro!

Meet other Featured Young Pros:
Maris Cohen, Director, Content Marketing The NPD Group
Tiffany Ihle,Insights Manager, Cox Media Group
Jeremy Menninger, Manager, Portfolio Research, Turner
Kelly Castellon, Manager, Marketing Effectiveness, Nielsen
Angie Liang, Director, Research at Shutterstock
David Blumberg, Manager of Brand & Consumer Insights at Comedy Central
Stephanie Scalice, Manager, Consumer Insights / Macy’s, Inc.
Aliza Wechsler, Senior Manager of Advanced TV & Attribution Research at A+E Networks
Lauren Ettlinger, Analytical Lead at Google
David Ho, Digtial Media Consultant

Theresa Nguyen,
Senior Manager, Strategy & Insights / Electronic Arts

YP Spotlight Form – Download and complete this form to be considered for a Young Pros Spotlight feature.

  • Young Pros
    • About Young Pros
    • Upcoming Events
    • Advisory Board
    • Young Pros Spotlight
    • Social Strategist Team
    • Past Events Highlights
  • Women in Analytics
    • About Women in Analytics
    • Board of Directors
    • Mentorship Program
    • Upcoming Events
    • Past Events Summaries
  • Councils
    • Learn About the Council Program
    • ANALYTICS COUNCIL
    • MSI/ARF B2B Exchange
    • CREATIVE COUNCIL
    • COGNITION COUNCIL
    • CROSS-PLATFORM COUNCIL
    • CULTURAL-EFFECTIVENESS COUNCIL
    • LA MEDIA RESEARCH COUNCIL
    • ORGANIZATIONAL COUNCIL
    • PHARMA COUNCIL
    • SHOPPER INSIGHTS COUNCIL
    • SOCIAL COUNCIL

Young Pros Spotlight Form

  • Download and complete this form to be considered for a Young Pros Spotlight feature.
  • ABOUT
  • ARF DASH
  • ARF WIDE
  • ARF/NYU CERTIFICATE
  • CIMM
  • MSI
  • PRESS
  • SUBMIT
image description

To further, through research, the scientific
practice of advertising and marketing

© the Advertising Research Foundation. All rights reserved.

Privacy Policy | Request Permission to Use Content