Young Pros Spotlight

Theresa Nguyen
Senior Manager, Strategy & Insights / Electronic Arts

What is your biggest professional challenge

Focus and prioritization. The gaming and advertising industries are highly dynamic, with constant innovation and competition that alters the landscape and our position in the market. Part of my job entails developing POVs on key issues, which can include responding to specific requests within short timeframes. I also drive my organization’s growth initiatives, which tend to operate on longer timelines. I’m constantly making an effort to distinguish between urgent and important so I can focus on our strategic priorities while balancing the turnaround times that accompany requests requiring immediate attention.

How has joing ARF’s YP impacted your career?
Joining the ARF Young Pros is one of the best professional decisions I’ve made. Becoming a member of the organization has connected me with amazingly talented and inspirational colleagues, offered great opportunities to practice leadership skills, and enabled me to make some great friends along the way! The programming through the Young Pros is a great way to get up to speed on key topics in the industry and learn the skills necessary for progressing in your career. Last year, our events focused on a range of relevant topics including virtual reality, peer mentoring, people management, and AI & machine learning, to name just a few.

What’s your favorite event you’ve been to?
It’s tough to pick just one! Although many of our events are geared around specific topics, I’d have to say my favorites are the summer socials and the anniversary celebrations since they draw a large number of attendees across a diverse cross section of the industry. I love the opportunity to meet people in our field that I might not otherwise interact with.

When researching a topic you know nothing about, how do you get started?
I’d be lost without Google search.

THE ARF YOUNG Pros WANTS TO KNOW ABOUT YOU!
Share a bit about yourself and your work for a chance to be featured as a Spotlight Young Pro!

Meet other Featured Young Pros:
Maris Cohen, Director, Content Marketing The NPD Group
Tiffany Ihle,Insights Manager, Cox Media Group
Jeremy Menninger, Manager, Portfolio Research, Turner
Kelly Castellon, Manager, Marketing Effectiveness, Nielsen
Angie Liang, Director, Research at Shutterstock
David Blumberg, Manager of Brand & Consumer Insights at Comedy Central
Stephanie Scalice, Manager, Consumer Insights / Macy’s, Inc.
Aliza Wechsler, Senior Manager of Advanced TV & Attribution Research at A+E Networks
Lauren Ettlinger, Analytical Lead at Google
David Ho, Digtial Media Consultant

YP Spotlight Form – Download and complete this form to be considered for a Young Pros Spotlight feature.