Young Pros Spotlight
Lauren Ettlinger, Age 27
Analytical Lead at Google
Joined ARF Young Pros in 2013.
What is your proudest professional accomplisment?
There have been so many highs in my career that it’s hard to narrow it down to a specific win. I think my proudest moments have been team collaborations that have led to really scalable projects that people continuously find value from.
What is your biggest professional challenge?
It’s a combo between learning to delegate and working smarter. I tend to be a little type A and have an inclination to want to be involved in every project that’s going on. But that’s not always sustainable- it’s been a real learning experience for me to try and scale back to focus on a few strategic projects and learn when to ask others to step in.
How has being an ARF YP member impacted your career?
It’s hard to express how powerful it is to have a peer group outside of your company to bounce ideas off of and get career advice from. And that’s what the ARF has been for me- It’s a wonderful opportunity to meet a lot of talented people in the industry.
What is your favorite event you have been to?
There’s a lot of amazing events throughout the year, but I always love the YP Bootcamp. I think it’s a really great event because it combines speakers from top research companies, skills-based learning, and a wonderful opportunity to network with other young pros.
THE ARF YOUNG Pros WANTS TO KNOW ABOUT YOU!
Share a bit about yourself and your work for a chance to be featured as a Spotlight Young Pro!
Meet other Featured Young Pros:
Maris Cohen, Director, Content Marketing The NPD Group
Tiffany Ihle,Insights Manager, Cox Media Group
Jeremy Menninger, Manager, Portfolio Research, Turner
Kelly Castellon, Manager, Marketing Effectiveness, Nielsen
Angie Liang,Director, Research at Shutterstock
David Blumberg, Manager of Brand & Consumer Insights at Comedy Central
Stephanie Scalice, Manager, Consumer Insights / Macy’s, Inc.
Aliza Wechsler, Senior Manager of Advanced TV & Attribution Research at A+E Networks
Jonathan Kriner, Director, Marketing / TVision Insights
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