Young Pros Spotlight

Jonathan Kriner, Age 29
Director, Marketing / TVision Insights
Joined ARF Young Pros Summer of 2017.

How has being an ARF YP member impacted your career?

I joined TVision Insights in January of 2017 with a digital background but had very limited knowledge of TV and the research world. The ARF has been my go-to resource for getting up to speed and understanding the challenges and pain points of the industry. Since joining the ARF YP, I’ve met fantastic, driven people and been given opportunities to get involved from day 1.

When researching a topic you know nothing about, how do you get started?
Funny enough, my go-to is Twitter and Reddit. As a marketer, I not only need to learn the details, but understand what people are thinking about the details. Reddit commentary is relatively anonymous, where the best answer wins, while Twitter is tied to influencers and is more accountable. The combo is a great starting point to understand different POVS and ask questions.

What’s an example of a company/brand that you think is doing a great job?

I think Axios and The Information are both doing great things on the news front. They take up a large majority of my morning inbox time, and really get to the heart of why the news matters to me. News/digital publishing would appear an awful sector to enter, but both organizations are putting out fantastic content and growing. I really respect how The Information is doubling down on community as a selling point, with regional events, featured commentary, and a Slack channel.

 

THE ARF YOUNG Pros WANTS TO KNOW ABOUT YOU!
Share a bit about yourself and your work for a chance to be featured as a Spotlight Young Pro!

Meet other Featured Young Pros:
Maris Cohen, Director, Content Marketing The NPD Group
Tiffany Ihle,Insights Manager, Cox Media Group
Jeremy Menninger, Manager, Portfolio Research, Turner
Kelly Castellon, Manager, Marketing Effectiveness, Nielsen
Angie Liang, Director, Research at Shutterstock
David Blumberg, Manager of Brand & Consumer Insights at Comedy Central
Stephanie Scalice, Manager, Consumer Insights / Macy’s, Inc.
Aliza Wechsler, Senior Manager of Advanced TV & Attribution Research at A+E Networks

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