We explored how dynamic digital creative formats can drive engagement and brand metrics beyond clicks and views.
This research strives to provide insights that substantiate how approaching multi-screen campaigns with dynamic creative design can potentially elevate campaign performance on an impression level and help advertisers make every impression count.
Our session will address:
- Impact of the creative: What is the impact of different ad experiences in driving campaign effectiveness?
- Interaction vs. passive engagement: Does the ability to interact with the ad increase effectiveness?
- Context: How well does the ad fit the context of the content experience and what is the effect on resonance?
- Effect of different platforms: What is the effect of experiencing the ads/content on different platforms?
- Best practices: What executional learnings can we glean to help improve the creative suite for advertisers?