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NYCU: The ARF's Attribution & Analytics Accelerator, Presented in Partnership with Sequent Partners

December 03, 2021

This four-day event addressed:

Attribution Across The Full Media Ecosystem, Measuring The Full Value of Advertising, Solutions For In-Market Performance Measurement In A Privacy Compliant World and Fulfilling The Vision Of Measurement Driven Activation.

Event content—including videos, presentations and key summaries—is now available on the ARF Website.

Please note that access is available now for those who registered for the event, with all members gaining access starting 12/18.

  • attribution
  • cross-platform/cross-device
  • data analytics
  • privacy

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  • Topics
    • Ad Effectiveness & ROI
    • Analytics & Data Science
    • Audience & Media Measurement
    • Creative & Branded Content
    • Past Event Highlights
    • Research & Data Quality
    • Targets & Segments
  • Find a Solution
    • 2023 Top Member Questions
  • Publications
    • News You Can Use
    • Knowledge at Hand
    • Journal of Advertising Research
    • CMO Briefs

Trending

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    Children’s Purchase Requests and Parental Responses: Results From a Diary Study

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    Appraising Research on Advertising’s Economic Impacts

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    Simulation Methods as an Aid to Designing Market Map Studies: A Managerial Review

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    Advertising and Government Regulation—A Report by the Advertising and Government Panel of the American Academy of Advertising

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    Age Classification

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    Determinants of Sales Performance

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    An Investigation into the Impact of Advertising on the Price of Consumer Products

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To further, through research, the scientific
practice of advertising and marketing

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