Membership
Research
Access Knowledge
Communities
Events
About the ARF
home
Membership
Committees & Boards
Events
Self Service Research
Member Bulletin Board
Research
Recent ARF Research
Programs & Resources
Research Focus Topics
ARF DASH: Annual TV Universe Study
Access Knowledge
Topics
Ad Effectiveness & ROI
Analytics & Data Science
Audience & Media Measurement
Creative & Branded Content
Past Event Highlights
Research & Data Quality
Targets & Segments
Find a Solution
PowerSearch Solutions
Ask a Knowledge Expert
Ask an ARF Council Your Question
2023 Top Member Questions
Publications
News You Can Use
Knowledge at Hand
Journal of Advertising Research
CMO Briefs
Events
Upcoming ARF Events
View All Upcoming Events
Upcoming Conferences
Upcoming Young Pros
Insights Studios
Upcoming Insights Studios
Past Insights Studios
Town Halls
Upcoming Town Halls
Past Town Halls
Past Event Highlights
Submit
Communities
Young Pros
About Young Pros
Upcoming Events
Advisory Board
Young Pros Spotlight
Social Strategist Team
Past Events Highlights
Women in Analytics
About Women in Analytics
Board of Directors
Mentorship Program
Upcoming Events
Past Events Summaries
Councils
Learn About the Council Program
ANALYTICS COUNCIL
CREATIVE COUNCIL
COGNITION COUNCIL
CROSS-PLATFORM COUNCIL
CULTURAL-EFFECTIVENESS COUNCIL
LA MEDIA RESEARCH COUNCIL
ORGANIZATIONAL COUNCIL
PHARMA COUNCIL
SHOPPER INSIGHTS COUNCIL
SOCIAL COUNCIL
About ARF
About the ARF
ARF Board of Directors & Trustees
ARF Leadership Team
Marketing Science Institute (MSI)
Coalition for Innovative Media Measurement (CIMM)
Member Directory
2024 ARF Great Mind Awards
ARF In the Press
Press Kit
Contact Us
NYU/ARF Certificate in Marketing Optimization & Insights Certificate
ARF WIDE: WORKFORCE INITIATIVE FOR DIVERSITY AND EXCELLENCE
ARF DASH: Annual TV Universe Study
My Account
Login
Create an Account
Invalid login. Please try again.
Password does not meet the required minimum length of 7.
Log in
CASCADE/PROCTER & GAMBLE - 2023 David Ogilvy Award Winner Case Study
October 04, 2023
Member Only Access
LogIn to Access
ad creative
CPG
CPG/FMCG
creative effects
creativity
CSR
CSR (corporate social responsibility)
digital display
digital video
direct mail
earned media
influencers
native advertising
native advertising/content marketing
qualitative
quantitative
social media
TV
United States
