This content is currently only available to AUDIENCExSCIENCE registrants. You must log in to your MyARF account at the upper right corner of your screen to access the event content. If you are logged in and still don't see the content, please hit browser refresh or log out and log in again.
If you need any assistance, please contact us at
registration@thearf.org.
Summary
This live panel featured the presenters from the New Methods to Validate Audience Estimates track, with moderator Megan Margraff of Oracle following up on key points involving alternate data currencies, data harmonization and normalization, fragmentation challenges and advanced targeting in TV and CPG.
