On April 16, the ARF hosted a best practices panel discussion about how to win ARF David Ogilvy Award. The panel hosted a mix of Category and Grand Jurors moderated by Lindsay Franke, Group President at Ipsos, alongside Alissa Coronna, EVP and Head of Data Intelligence at Leo Burnett, Rachael Ryan, Head of Global Research & Insights at TikTok and Nicole Whitlow, Head of Consumer Insights at KitchenAid. They discussed the critical elements to a winning campaign, specifically focusing on research methods, business impact, the brand story, and uncovering a true consumer insight.
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On April 4, industry experts explored where out-of-home (OOH) advertising stands today, its current capabilities and its potential in the future. Attendees heard data-backed insights on how OOH has changed in the past decade, where it fits in a multi-channel campaign or media plan, and brands’ objectives in using it.
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The ARF’s annual AUDIENCExSCIENCE conference highlighted the most critical audience measurement issues. Through keynotes, panels, debates and rigorously peer-reviewed research presentations, attendees learned about a wide array of new and evergreen industry topics, endemic to our industry changes. World-class thinkers joined us in NYC to share their perspectives on the future of advertising research and measurement, and how tomorrow’s technologies and data trends will impact advertising and media.
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This March 7th event, curated by the ARF Cultural Effectiveness Council, explored the topic of authentic representation by sharing research on the current landscape and audience perceptions, as well as research to improve authentic representation in media and advertising.
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