Past Event Highlights

• Research & Data Quality
• Article

How Researchers Can Learn from Recent Political Polling Challenges (Event Summary)

• LA Council

This event was suggested by the ARF’s LA Media Research Council in the aftermath of the poor performance of last November’s election polls.  Council members felt that the discussions about polling could impact trust in consumer and media research and that we should explore what research suppliers are doing to implement Best Practices. Research Quality has always been a key issue for the ARF. Most recently, an ARF event about the November polls found that while some issues are unique to political polling, many impact all survey research, for example, obtaining representative samples while response rates are declining, validity of responses, and predicting behavior and attitude trends.

• Research & Data Quality
• Article

Future of Forecasting (EVENT SUMMARY)

• DATAxSCIENCE

At DATAxSCIENCE 2020 -- an information-packed event featuring six presentations, two panel discussions, and a one-on-one interview -- approaches to and problems with forecasting were discussed through the lens of the 2020 Presidential election and other applications.

• Past Event Highlights
• Article

Marketing Measurement in the Pandemic Era–Navigating to Success (Event Summary)

• INSIGHTS STUDIO

At this ARF Insights Studio, OptiMine provided attendees with real-world findings and success stories from large brands. Matt Voda, CEO, and Dr. Robert Cooley, Ph.D., CTO & Chief Data Scientist, detailed how they’ve navigated rapid budget adjustments, huge channel shifts, optimal timing of spend changes and outlined how to remain invested in marketing during budget pressure. Insights on key pitfalls to avoid, techniques to exploit and how to adapt during what is likely to be a very bumpy “recovery” were also shared.  Note: The full summary is available to members only.

• Past Event Highlights
• Article

The Relevance and Power of Context in Today’s Media Environment (Event Summary)

• Contributing Author, Emily Idell, Young Pros
• COGNITION COUNCIL EVENT

The ARF Cognition Council presented an event focused on advertising within news content and context effects in programmatic buying. Editor’s Note: The full summary is available to members only.

• Past Event Highlights
• Article

Streaming in the New Media Landscape (Event Summary)

• OTTxSCIENCE

The ARF’s OTT virtual event was dedicated to exploring recent trends as well as identifying the drivers of viewing behavior and the business of OTT in the “new normal”. Editor’s Note: The full summary is available to members only.

• Past Event Highlights
• Article

Where Has All the Advertising Gone? (Event Summary)

• ARF INSIGHTS STUDIO SERIES

This Insights Studio hosted one of the industry’s brightest minds, Orlando Wood, Chief Innovation Officer at System1 Group and author of the best-selling book Lemon (IPA, 2019). Wood presented a unique combination of neuroscience, cultural history and advertising research to describe a change in advertising style that has occurred over the last 15 years and link this to falling advertising effectiveness. The event also featured a moderated discussion with Janet Hull OBE, Director of Marketing Strategy at IPA and Scott McDonald, Ph.D., CEO and President of the ARF.

• Past Event Highlights
• Article

Building Brand Loyalty with Today’s 21st Century Audience (Event Summary)

The third installment of the ARF Cultural Effectiveness Council’s webcast series focused on the power of music as a universal language. This event was part of a larger ARF Cultural Effectiveness Council white paper exploring a number of “ways in” for connecting with the increasingly diverse American audience including social causes, language and music.

• Past Event Highlights
• Article

YP Share Group – Managing Remotely (Up, Down and Sideways)

The focus of the ARF’s Managing Remotely Share Group was how to effectively communicate up to a team leader, down to a direct report or laterally with other team members. Cole Strain, Head of Measurement Solutions at Pinterest shared his strategies and experience with remotely managing people and projects. Following the presentation, attendees joined small moderated breakout sessions where they discussed personal and professional challenges while working remotely, including creative ways to connect, a new work/life balance, and how to continue these practices if or when there is a return to the office.