work culture

The State of the Insights and Analytics Disciplines 2024

The State of the Insights and Analytics Disciplines 2024

  • By John Baro, Young Pros Officer
  • Organizational Council

On October 30th, the ARF’s Organizational Council presented the results of the 2024 Organizational Benchmark Survey. This 3rd wave of the Benchmark Survey followed the 1st and the 2nd waves, which took place in 2019 and 2021, respectively. Council Chair Susan Pizzaro’s presentation touched on trends in research department structures, budgets and resources; changes in valued skills and tools used; and satisfaction with the value brought by insights and analytics teams. Afterward, Becky Bach of Pernod Ricard USA and Jim Spaeth of Sequent Partners joined Susan in a discussion moderated by ARF’s Chief Research Officer Paul Donato.

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Power Moves: Senior Leaders on Career and Industry Evolution

Power Moves: Senior Leaders on Career and Industry Evolution

  • YOUNG PROS

On October 22nd, the ARF Young Pros gathered at SiriusXM for an engaging panel discussion featuring Caroline Hewett (Ipsos), Jeremy Randol (SiriusXM), Laura Pestana Hormilla (Ipsos), and Melissa Paris (SiriusXM). The conversation was moderated by Mallika Acharya (Ipsos) and Rachel Margolin (SiriusXM), both members of the ARF Young Pros Advisory Board. These senior leaders shared their career journeys and offered practical advice on navigating challenges in the evolving fields of advertising, research, and marketing. Attendees left with actionable insights on building meaningful careers, fostering strong relationships, and embracing innovation. Below are the key takeaways from the discussion:

Women in Analytics Mentorship Program 2024

Women in Analytics Mentorship Program 2024

  • Women in Analytics

On August 1, participants in the 2024 ARF Women in Analytics mentorship program heard tips about how to grow and maintain their relationships. Our partner, Jamie Thomas, Co-Founder of Cophi, revealed the methodology behind the survey, explaining how and why they were matched. Plus, a panel of Mentors/Mentees from last year’s program shared their experiences and provided ideas for building a strong mentoring relationship.

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ARF Young Pros Meet-Up

ARF Young Pros Meet-Up

  • Author: Sarah Fahim, VML and YPAB Member

Pamela Marsh of Omnicom Media Group walked us through her career journey and shared practical advice to empower young professionals. Attendees participated in a thought-provoking discussion on the challenges and triumphs of a successful career in the advertising world.

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