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work culture

What Drives Customer Online Engagement

  • MSI

We have seen a significant increase in consumer participation in social media over the last decade. This can have a substantial benefit to firms. The problem is, while many consumers join platforms, they tend to spend less time on them over time. To have a sustainable social media marketing program, customer engagement must be maintained over the duration.

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ARF Event 12/06/06 – Women in Analytics

The ARF held a Women in Analytics event in Chicago last week on “Work Life Balance: Does Technology Help or Hinder?” Here are some key takeaways of the presenters:

Joline McGoldrick, Kantar Millward Brown, set the stage with some disturbing facts from their Digital Life of Moms Study:

  • Women account for 85% of all consumer purchases. Not just food and home goods but everything from automotive to healthcare
  • 50% of moms feel marketers don’t understand them
  • A gender study representing the corporate pipeline in the US showed that while women and men were almost equal for entry-level professionals, women only accounted for 19% of the C-Suite vs men

Kate Sirkin, Publicis Media and ARF Board Member provided some practical perspectives on work life balance:

  • There is no “balance” today–It’s work/life Integration
  • You need to find a fluidity and a way of working that lets you decide what works best for you
  • Gravitate towards people, companies, and jobs that are more supportive

Stacey Symonds, Orbitz/Cheap Tickets, Expedia provided some tips on technology use:

  • Technology enables the good and bad
  • Never check emails/texts at meal time
  • Don’t forget: spend time offline too!

Kelly Twohig, Google reminded the group that it’s a CHOICE:

  • At various stages in your life, time at work vs time focused on personal time will vary
  • Stay flexible and shift with your changing priorities
  • Your answer should not always be “yes”

Overall summary of the event

  • Advocate for women’s seat at the table
  • It’s not a technology problem, it’s a choice challenge. Use the technology to control your life, don’t let the technology control you
  • Many of us influence the brand messages and advertising. Be firm in the portrayal of women. Too often the communications we are part of are the worst examples
  • Take care of yourself first

Why Diverse Teams Are Smarter via Harvard Business Review via Harvard Business Review

 

Striving to increase workplace diversity is not an empty slogan — it is a good business decision. A 2015 McKinsey report on 366 public companies found that those in the top quartile for ethnic and racial diversity in management were 35% more likely to have financial returns above their industry mean, and those in the top quartile for gender diversity were 15% more likely to have returns above the industry mean.

In a global analysis of 2,400 companies conducted by Credit Suisse, organizations with at least one female board member yielded higher return on equity and higher net income growth than those that did not have any women on the board.

In recent years a body of research has revealed another, more nuanced benefit of workplace diversity: non-homogenous teams are simply smarter. Working with people who are different from you may challenge your brain to overcome its stale ways of thinking and sharpen its performance. Let’s dig into why diverse teams are smarter.

Greater diversity may also change the way that entire teams digest information needed to make the best decisions.

Access full article from Harvard Business Review

How Companies Can Build a Culture of Innovation

In this MarketingProfs article, Jeff Sierra  discusses the vital role innovation plays in the success of companies.  He presents the key organizational traits required to build a culture of innovation.

-Unrelenting customer focus-understanding customer needs and pain points.

-A passion to serve-companies and employees must be solution-driven and willing to break down organizational silos.

-Competitive spirit-generating and implementing new ideas in a desire to beat the competition.

-Teamwork and collaboration-most innovation comes from multiple employees and multiple ideas rather than from a single person in the organization with a single idea.

-Courage-the corporation’s environment must facilitate creative thinking and include a tolerance for challenging the norms.

-Listening-new ideas can be difficult to understand, and patience is necessary to allow the ideas to fully develop.

Fostering a culture of innovation is critical for the long-term success of any organization.

 

See all 5 Cups articles.

For more on this topic, check out the Marketing Tab in Morning Coffee.