The Do’s and Don’ts of Using AI to Create Images: Pixel Perfect
This is the second entry of our AI series prepared by the ARF’s research team. This report is about the value – and pitfalls – of AI image generation. Read more »
This is the second entry of our AI series prepared by the ARF’s research team. This report is about the value – and pitfalls – of AI image generation. Read more »
Pamela Marsh of Omnicom Media Group walked us through her career journey and shared practical advice to empower young professionals. Attendees participated in a thought-provoking discussion on the challenges and triumphs of a successful career in the advertising world.
Member Only AccessIn March, the ARF Women in Analytics presented a lunch workshop on strategies for impactful data storytelling and how to simplify ideas for non-technical audiences. On June 18, we rebroadcasted a portion of the workshop and hosted a panel discussion with industry leaders who shared their perspectives, successes and challenges.
Member Only AccessThe ARF Member AI workshop introduced members to the potentialities of various AI platforms and tools to boost their work productivity. The workshop covered how LLMs such as Copilot, ChatGPT, Gemini and Claude can be employed in three main areas: presentations and reports, advertising research and meetings. Issues such as privacy and security of using AI, as well as the current limitations and challenges of the technology were also discussed. The hands-on, interactive workshop was an opportunity for all those interested in best practices and guidelines for using AI to learn how to interweave such programs into their daily work processes.
Member Only AccessSome analysts think that marketing jobs will be less affected by AI than many others. But that doesn’t mean the impact will be small.
During a recent ARF Town Hall, Professor Russel Neuman explained why he thinks AI will have primarily positive effects. It will make us smarter and more productive. Furthermore, he does not think new regulations are needed to protect humanity from negative consequences of AI development. Read more »
On January 24, young professionals in advertising, marketing, media, and research came together for a unique opportunity for networking, learning, and inspiration. Meghan Brogan of A+E Networks led a conversation with Byron Valverde of 605. As a former ARF Young Pro, Byron walked us through his career journey and revealed the challenges and triumphs that helped him grow and get to where he is now. Attendees both virtually and in-person gained inspiration and applicable advice and had the chance to connect with like-minded peers in breakout sessions.
Member Only AccessOn September 20, Bob Pearson, renowned author of “Firm Beliefs,” reflected on his findings working in three Fortune 500 companies and helping build three marketing communications consultancies. A panel of industry leaders drew insights from decades of cross-industry expertise and shared actionable strategies that help leaders facilitate team building.
On September 20, Bob Pearson, renowned author of “Firm Beliefs,” reflected on his findings working in three Fortune 500 companies and helping build three marketing communications consultancies. A panel of industry leaders drew insights from decades of cross-industry expertise and shared actionable strategies that help leaders facilitate team building.
Member Only Access