The Great Resignation in the Advertising/Research Industries Part 2 – Is It Over?
For this event, the Organizational Working Group within the Analytics Council conducted a follow-up survey to its May survey on the Great Resignation. Once again, the Working Group partnered with Dynata on this survey. For this round, questions were added on job satisfaction, return to office, company culture, and the role of corporate social responsibility. Steve Millman of Dynata, who chairs the Working Group, reported on the results at this event. Michael Butts, CEO of executive recruiting firm Burtch Works, also reported on surveys of its database of analytics and insights professionals. The presentations were followed by a discussion on workplace trends and issues in our industries with Millman, Butts, and three other executives on the front lines of recruitment and talent management in advertising and research:
- Renee Cassard, Chief Research Officer at Omnicom Media Group
- Liz Osterhus, President, Chief Human Resources Officer at Ipsos, NA
- Will Poindexter, Senior Partner & Enterprise Technology Practice Leader at Bain & Company.
The discussion was moderated by the ARF’s Chief Research Officer, Paul Donato. Millman’s presentation compared the respondents who said that they worked in advertising, advertising technology, media, or market research (“Our industries”) to those employed in other industries (“Industries”). The answer to the question posed in the title is undeniably “Yes” for both those in our industry and outside, according to just about every measure collected in the survey. However, substantially more employees in our industries reported being contacted for recruiting efforts than others. They also tended to be more responsive to such efforts. See below for more details on the survey results and subsequent conversation.
