Increased Workloads for Marketers & Market Researchers
Workers in the advertising and advertising research industries are reporting increasing workloads – more than those in other industries.
Workers in the advertising and advertising research industries are reporting increasing workloads – more than those in other industries.
This event explored what has happened to the advertising, research, and analytics workplace since the Analytics Council’s June 13 event on the Great Resignation, delving more deeply into some questions raised by that earlier event.
Member Only AccessWe have seen a significant increase in consumer participation in social media over the last decade. This can have a substantial benefit to firms. The problem is, while many consumers join platforms, they tend to spend less time on them over time. To have a sustainable social media marketing program, customer engagement must be maintained over the duration.
Member Only AccessBCW Global’s Sabrina Browne offers guidelines for embracing Black culture and history within your organization, and how to carry the effort beyond February.
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The ARF held a Women in Analytics event in Chicago last week on “Work Life Balance: Does Technology Help or Hinder?” Here are some key takeaways of the presenters:
Joline McGoldrick, Kantar Millward Brown, set the stage with some disturbing facts from their Digital Life of Moms Study:
Kate Sirkin, Publicis Media and ARF Board Member provided some practical perspectives on work life balance:
Stacey Symonds, Orbitz/Cheap Tickets, Expedia provided some tips on technology use:
Kelly Twohig, Google reminded the group that it’s a CHOICE:
Overall summary of the event
Striving to increase workplace diversity is not an empty slogan — it is a good business decision. A 2015 McKinsey report on 366 public companies found that those in the top quartile for ethnic and racial diversity in management were 35% more likely to have financial returns above their industry mean, and those in the top quartile for gender diversity were 15% more likely to have returns above the industry mean.
In a global analysis of 2,400 companies conducted by Credit Suisse, organizations with at least one female board member yielded higher return on equity and higher net income growth than those that did not have any women on the board.
In recent years a body of research has revealed another, more nuanced benefit of workplace diversity: non-homogenous teams are simply smarter. Working with people who are different from you may challenge your brain to overcome its stale ways of thinking and sharpen its performance. Let’s dig into why diverse teams are smarter.
Greater diversity may also change the way that entire teams digest information needed to make the best decisions.
In this MarketingProfs article, Jeff Sierra discusses the vital role innovation plays in the success of companies. He presents the key organizational traits required to build a culture of innovation.
-Unrelenting customer focus-understanding customer needs and pain points.
-A passion to serve-companies and employees must be solution-driven and willing to break down organizational silos.
-Competitive spirit-generating and implementing new ideas in a desire to beat the competition.
-Teamwork and collaboration-most innovation comes from multiple employees and multiple ideas rather than from a single person in the organization with a single idea.
-Courage-the corporation’s environment must facilitate creative thinking and include a tolerance for challenging the norms.
-Listening-new ideas can be difficult to understand, and patience is necessary to allow the ideas to fully develop.
Fostering a culture of innovation is critical for the long-term success of any organization.
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For more on this topic, check out the Marketing Tab in Morning Coffee.