The State of Streaming
Comscore’s “State of Streaming 2023,” highlights the many ongoing changes in the media landscape.
TV
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How Do You Stimulate Great Creative and Measure It?
At our second annual Creative Effectiveness event, industry visionaries discussed the perspectives, theories, and resources they employ to develop and measure great creative. Attendees joined us in New York City or via livestream to hear fresh insights on the advertising landscape: from using AI as a stimulus for creative to extracting behavioral data and using that to try and inspire creative. Immediately after, we honored the teams behind insights-driven advertising with the ARF David Ogilvy Awards ceremony and dinner. The Gold, Silver and Bronze winners were announced, as well as the reveal of this year’s prestigious Grand Ogilvy Award recipient.
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Too Many TV Choices?
“Choice Paralysis” is a well-established concept that describes consumers’ confusion and hesitancy in making choices when there are too many options. Is this an issue for viewers of streaming services?
CIMM Summit Measurement Initiatives
At this year’s CIMM Summit, insights from several CIMM initiatives to improve measurement will be unveiled.
Sports and Linear TV
Samba’s new “State of TV Viewership” report highlights the role of sports in linear TV.
While You Were Away…
The end of August and Labor Day weekend are vacation periods for many in our industries. Here are news items you may have missed while you were away. Read more »
More Product Placements?
Recent reports predict an increase in product placement and product integration spending. Research shows how to make them more effective.
How Technology Impacts Media Use
We sometimes overlook the profound impact of technology on media use. New data show how smart TV technology continues to impact how consumers access content. Read more »
ARF, JAR and CIMM News
The ARF released a report on cause-related messaging. JAR research investigates brand safety issues and CIMM announces research into the future role of panels for TV and cross-platform measurement.