NYCU: In Brief — ARF Scholarships; Award Show Decline
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We know that human truths drive advertising creativity. The assumption is that you provide consumer insight to a creative professional, and they work their magic, choosing freely among appeal types. What’s not clear is what role the insight plays in the making of that magic. Here’s a preliminary roadmap for finding the emotional pulse of the creative process.
Member Only AccessIf TV advertising messages are a barometer of how Madison Avenue thinks, the COVID-19 pandemic peaked in the minds of ad industry creative departments during the 2nd Quarter of 2020.
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