Given the ongoing geopolitical and economic uncertainties as well as technological and cultural changes, which trends will continue in 2023 and what new trends will emerge? Here is a summary of reports from Dentsu and other sources.
How media use and the media business will develop is one of the most frequently discussed topics. Here are some of the key issues from 2022 – which continue to be a focus of both research and speculation: Read more »
The ARF Universe Study of Device and Account Sharing (DASH) is a nationally projectable enumeration study of consumer behavior in TV and digital media. DASH records in granular detail how US households connect to and consume TV, use digital devices, and interact with and share streaming media and ecommerce accounts. Launched in 2021, this syndicated study is designed to serve as an industry standard truth set for insight and data calibration. The report just released by the ARF highlights findings from the first wave of DASH 2022. Data and findings from the full 2022 data set will be available in January 2023.
New data reveal unprecedented volatility in viewing sources, but also a return to patterns that are reminiscent of how we watched TV prior to the streaming era.
The boldest and brightest minds joined us November 14 - 17 for Attribution & Analytics Accelerator 2022—the only event focused exclusively on attribution, marketing mix models, in-market testing and the science of marketing performance measurement. Experts led discussions to answer some of the industry’s most pressing questions and shared new innovations that can bring growth to your organization.
Member Only AccessA major new study by Meta examined the impact of ad adjacency to risky content. The study concluded that there is “minimal-to-no association for content adjacent to ads regardless of risk severity of the content”.
The ARF Cross-Platform Measurement Council has put out a practical handbook to help marketers and media operators gain a full understanding of data cleanrooms. It explains how cleanroom vendors provide clients and their partners with such a service, which links first-party data across two or more companies on a record level in a secure and privacy-compliant fashion. Interest in cleanrooms has been increasing because the disappearance of third-party cookies is on the horizon. The handbook not only demystifies cleanrooms, but it also includes use cases for insights, audience activation and measurement, and offers practical advice on questions to ask data cleanroom providers.
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On October 25, 2022, media and measurement experts shared the latest research-based insights about today’s media landscape at OTT 2022 held on the Warner Bros. Discovery Studio Lot in Burbank, CA. Attendees learned more about what viewers really want when it comes to FAST, AVOD and SVOD, and whether there are viable solutions for cross-platform measurement.
Member Only AccessNew research explores consumer sentiment regarding ads in streaming services – both pros and cons.
Sponsored by Nielsen
Coinciding with Hispanic Heritage Month, Nielsen has released a new report, “Latino-led content and viewers: The building blocks for streaming’s success.” Read more »