teenagers
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Gen Z Unfiltered: How Brands Can Truly Connect with Gen Z
On August 14, Snapchat and BBDO led a provocative discussion as they debunked myths about marketing to Gen Z and offered a clearer picture of what truly drives this generation. Attendees gained fresh insights on how brands can authentically connect with Gen Z by focusing on their core values, communication styles, and daily ways of engaging with the world.
Member Only AccessWatching Short-Form vs. Long-Form Content
The focus of discussion on young people’s viewing habits is often their preference for short-form content and their limited attention spans. But are the length of a video and viewers’ attention span really the main drivers of content choice? Read more »
Member Only AccessMusic Preferences and Marketing
Music can play a decisive role in ad success. Researchers have explored music preferences to help marketers choose the right song when targeting consumers of a specific age group. Read more »
Member Only AccessAmericans Spend More Time at Home
COVID dramatically increased the amount of time Americans spend at home. Rather than a one-time occurrence, the data show that this increase is actually an acceleration of a long-term trend. Read more »
Member Only AccessGood News for Movies in Theaters
A new study finds that most teens and young people still like going to the movies, especially on opening weekends. Read more »
Member Only AccessChildren, Teens and AI
There are noteworthy discussions and developments regarding AI’s impact on children and teens, including regulations about advertising directed at children. Read more »
Member Only AccessYoung Consumers Keep Changing
Winning new customers sometimes demands letting go of your assumptions about consumer behavior. Case in point: teenage boys who love fragrance brands. Read more »
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