- Targets & Segments
- Article
Building Brand Loyalty with Today’s Audience –The Pivotal Role of Representation (Event Summary)
The fourth installment of the ARF Cultural Effectiveness Council’s virtual event series focused on why representation is important. This event provided insights on culture, values and identification that need to be considered in order to achieve meaningful representation of the 21st century US population in advertising. This includes communities that are often overlooked--those within the broader ethnic, LGBTQIA and disabled communities. Editor’s Note: The full summary is available to members only.
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