Social Media & Social Influencers

The Social Media Landscape

Over the last six months, social media has received a lot of attention on numerous fronts, from economic challenges the platforms are facing to changing hands in ownership to the recent Congressional hearings. This event looked at consumers’ current relationships to social media and their perceptions of social media platforms and use cases. Experts from the Social Council reported on the results of a survey of 2,490 social media users that they had conducted in partnership with Dynata that took a deeper look at social media’s role and function in the daily lives and experiences of its users. The findings unveiled eye opening insights and opportunities to help marketers understand where and how they can engage their target audiences on social media.

Negative Outcomes from Multiple Influencer Exposures Fade Over Time


A single persuasive message by a social media influencer can positively drive consumer behaviors and attitudes, but what are the potential effects from multiple exposures over time? With an eye on consumer skepticism in today's dynamic media environments, this article explores both short-term and long-term effects in this area. Hint: Time heals.

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Meet the New JAR Editor

Dr. Colin Campbell, Associate Professor of Marketing at the University of San Diego’s Knauss School of Business, has succeeded Dr. John Ford as Editor-in-Chief of the Journal of Advertising Research, as of September 1st. 

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