Advertising on Retail Media Networks
Retail media networks are growing rapidly and becoming a major advertising vehicle – with important implications for retailers, brands and consumers.
retail media
- Targets & Segments
- Article
Using Shelf Interaction Analysis to Enhance Retail Efficiency and Customer Engagement
Utilizing video tracking and shelf interaction analysis provides actionable insights for retailers looking to manage shopping efforts and enhance customer engagement in retail stores. This Marketing Science Institute (MSI) at the ARF working paper illustrates the benefits of strategic shelf reorganization and targeted promotions to improve shopping efficiency and sales conversion.
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- Past Event Highlights
- Article
SHOPPER 2024 -- COMPETING FOR TODAY’S SHOPPER: TOOLS, TECHNOLOGIES & TRENDS
At SHOPPER 2024, practitioners and academics shared research-based insights on retail media networks (RMN), AI, influencer marketing and live shopping. The industry’s leading experts revealed which tools, technologies and trends are shaping the ever-evolving shopper landscape and what brands need to know to stay ahead.
Member Only Access
- Past Event Highlights
- Article
AUDIENCEXSCIENCE 2024
The ARF’s annual AUDIENCExSCIENCE conference highlighted the most critical audience measurement issues. Through keynotes, panels, debates and rigorously peer-reviewed research presentations, attendees learned about a wide array of new and evergreen industry topics, endemic to our industry changes. World-class thinkers joined us in NYC to share their perspectives on the future of advertising research and measurement, and how tomorrow’s technologies and data trends will impact advertising and media.
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