recession

• Creative & Branded Content
• Article

Do the Lights Go Out When Brands Go Dark? (Summary)

• KNOWLEDGE AT HAND
• CMO BRIEF

Deciding to make major cuts or to eliminate brand advertising can be one of marketers’ most painful choices. This ARF paper summarizes the findings from a number of studies that quantify the impact and implications of drastic budget reductions, offers a case study, and provides insights, so that marketers can be better informed as they have to consider tough calls. Editor’s Note: The full report is available to member’s only.

KaH: Brand Safety

• Posted: October 14, 2019

Advertising has always been part of the cultural zeitgeist. But today, brands must always be aware of social issues. This is due to the breakneck speed at which social media and online platforms move. The cost of ignorance can be swift and severe. Negative brand adjacency doesn’t just damage a brand’s reputation. It can have a direct impact on its bottom line as well.  Read More.

• Research & Data Quality
• Article

Brand Safety: What is the Real Risk to Brands? (Summary)

• KNOWLEDGE AT HAND

In today’s social climate, brands must constantly be aware of social issues. The cost of ignorance can be substantial. Negative brand adjacency can not only damage a brand’s reputation, it can have a direct impact on its bottom line as well.