NYCU: The Best Economic Indicators
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recession
NYCU: Americans are UnHappy
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- Past Event Highlights
- Article
Brand Advertising in the Time of Coronavirus (Event Summary)
The coronavirus is an inflection point in world history that all of us will remember for the rest of our lives. To understand the influence of advertising in this troubled time, four ARF member companies — Ameritest, Dynata, iSpotTV, and Research Measurement Technologies (RMT) — came together to measure the collective impact of some morale-building brand advertising. They measured the in-market impact of 10 ads from Budweiser to Facebook to Walmart to understand advertising’s impact on the American people’s shared memories of this cultural moment. Presented by Chuck Young – Founder & CEO, Ameritest Discussant Scott McDonald, PhD – President & CEO, ARF Editor’s Note: The full summary is available to members only.
Member Only AccessNYCU: Advertising in a Downturn & COVID-19
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on the upper right of the web site or create an account to view this page.NYCU: Return to “Normality”?
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on the upper right of the web site or create an account to view this page.NYCU: Less Advertising – More Promos
Editor’s Note: The pandemic and its impact on the economy has turned the TV industry upside down and created a unique situation: more TV viewing concomitant with less demand for advertising.