qualitative

• Targets & Segments
• Article

Leading with Inclusive Insights

• ARF CULTURAL EFFECTIVENESS COUNCIL

On November 1, 2022, the ARF Cultural Effectiveness Council hosted a discussion on ways that brands have gained an edge by focusing their insights and subsequent marketing on traditionally under-represented communities.  Speakers from General Mills, Vevo, and muliti-cultural agency Alma shed light on the kinds of research they find helpful in uncovering valuable inclusive insights and the potential rewards of this strategy.  They cited examples of those insights and discussed the societal trends that underlie them. The session was moderated by Council Co-Chair Janelle James of Ipsos.

• Past Event Highlights
• Article

A Peek Behind the Curtain at Improv-Driven Insights (Event Summary)

• CREATIVE COUNCIL

On February 24, 2022, the ARF Creative Council brought to light a new method for brain-storming great advertising creative. Industry leaders partnered with improv experts to showcase how combining qualitative research and the art of improvisation can kick-start innovative advertising ideas.

NYCU: The Truth About Digital Seniors

• Posted: August 12, 2021

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• Targets & Segments
• Article

The Evolution of the Patient Journey — Overcoming Vaccine Hesitancy (Event Summary)

• Pharma Council

The newly-launched Pharma Council’s first event focused on COVID vaccination. It explored COVID vaccination acceptance and hesitancy from several angles. This content is available to ARF members only. If you are interested in becoming a corporate member, please contact New-Member-Info@thearf.org.