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Resuming the Sustainability Agenda: Market Research’s Role (Event Summary)

Resuming the Sustainability Agenda: Market Research’s Role (Event Summary)

  • TOWN HALL

At the ARF’s Virtual Town Hall on Resuming the Sustainability Agenda, the speakers emphasized that sustainable living and purchasing have become MORE important to consumers as a result of COVID-19. However, additional education of consumers, including sustainability-orientated millennials, needs to be achieved. Making it easy for shoppers to identify and purchase sustainable products through packaging, labeling, optimized websites, and effective messaging is critical.

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