ARF KC Deep Dive: Retailers, 2024 Election and Holidays Q4
Fox News has become prime time’s leading network. But the “traditional” network evening newscasts draw even more viewers. Read more »
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pandemic
A Conversation About the Future
Fox News has become prime time’s leading network. But the “traditional” network evening newscasts draw even more viewers. Read more »
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- Targets & Segments
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Brand Strategy in Uncertain Times: How to Build Trust and Relevance
When the world is thrust into turbulent times, understanding how consumers respond to uncertainty is essential for brand resilience. This report from the ARF explores enduring behavioral patterns, recent shifts in consumer expectations and actionable strategies for marketers to sustain trust and relevance in volatile times.
Member Only AccessConsumer Behavior in Times of Uncertainty: Insights for Brand Strategy
Fox News has become prime time’s leading network. But the “traditional” network evening newscasts draw even more viewers. Read more »
Member Only AccessARF Knowledge at Hand: Consumer Behavior in Times of Uncertainty: Insights for Brand Strategy
Fox News has become prime time’s leading network. But the “traditional” network evening newscasts draw even more viewers. Read more »
Member Only AccessThe Seamless Shopper & the Segmented Sell
Fox News has become prime time’s leading network. But the “traditional” network evening newscasts draw even more viewers. Read more »
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- Targets & Segments
- Article
The State of Retail Media Networks & Consumer Behavior
On May 21, the industry’s top minds gathered in Chicago for a look at the future of retail, media, and consumer behavior and dove into the rapidly evolving role of Retail Media Networks (RMNs). Attendees gained actionable insights on the opportunities and challenges that RMNs present. Leading experts led discussions on optimizing RMN investments, navigating sales attribution complexities, adopting an "omni-normal" approach to connect with shoppers across all touchpoints, harnessing AI for brands and consumers, and more.
Member Only AccessEstimating the Long-Term Impact of Major Events: Evidence from COVID-19
Fox News has become prime time’s leading network. But the “traditional” network evening newscasts draw even more viewers. Read more »
Member Only Access