optimization

• Article

Concurrent Track Panel Discussion: Attention Measures

These presenters were all true believers in the value of attention.

Datagraphs: The Next Great Digital Advantage

• Posted: April 28, 2022

Datagraphs capture how people work, play, learn, socialize, transact, travel and any other activity that can be associated with commerce.

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The 21st Century Shopper

• Posted: March 31, 2022

A two-day ARF event focused on new insights into changes in shopping behaviors and retailer strategies.  

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• Targets & Segments
• Article

The Measurement Dilemma — Navigating Privacy-Driven Disruption

• Insights Studio

Changes in privacy legislation, the deprecation of the third-party cookie, and new rules on Google and Apple platforms have set the stage for the impending data disruption in the advertising industry, as outlined in IAB’s State of Data 2022 report and OptiMine’s overview on Google Topics. Both presentations and the subsequent panel discussion in this Insights Studio session emphasized the unavoidable impact the loss of individual tracking will have on measurement and attribution and urged marketers to act quickly to prepare for the effects on revenues.

NYCU: Improving Marketing Research Skills

• Posted: March 3, 2022

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NYCU: The State of MTA

• Posted: January 5, 2022

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NYCU: What Makes Influencers Influential?

• Posted: December 16, 2021

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NYCU: Attribution Remains a Top Issue

• Posted: November 11, 2021

Although not a new concern, attribution is more urgent than ever as platforms multiply and privacy rules are changing.

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NYCU: HEARD AT THE OTTxSCIENCE EVENT

• Posted: November 4, 2021

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NYCU: “Attention Must Be Paid!”

• Posted: September 30, 2021

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