The ARF

Is Hollywood Losing its Influence Over Global Audiences?

Posted: June 20, 2023

Foreign language programming is increasing, especially for TV; however, English-language content still dominates for movies, explained Digital I’s Matt Ross.

Global trends in Netflix viewing have demonstrated the increasing acceptance of non-English language content. Only two of the top 10 global Netflix longest-running hit shows are English language TV content. Half of the most-viewed content to ever launch on Netflix was from non-English language dramas.

Article

Is Hollywood Losing its Influence Over Global Audiences?

Matt Ross – SoDA Product Manager, Digital I

Key Takeaways

There has been increased viewership of non-English language content on streaming platforms, even in the U.S.
English-language and U.S. content still dominate in the U.S.
U.S. content remains critical to the global entertainment ecosystem.
Based on the success of Squid Game, SVOD production budgets could increasingly be spent outside the U.S.
However, financially, the U.S. is still in a prime position since the large streaming companies are predominantly from the U.S.

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