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Summary
Foreign language programming is increasing, especially for TV; however, English-language content still dominates for movies, explained Digital I’s Matt Ross.
Global trends in Netflix viewing have demonstrated the increasing acceptance of non-English language content. Only two of the top 10 global Netflix longest-running hit shows are English language TV content. Half of the most-viewed content to ever launch on Netflix was from non-English language dramas.
In the U.S., English-language and particularly U.S. content still dominate. However, audiences in the U.S. show an increasing willingness to engage with non-English language content. Non-English language content under-indexes on Europe’s biggest streaming platforms. But the gap narrows around the release of key non-English global hits, such as Money Heist and Squid Game.
A case study on Squid Game was presented. This South Korean production, financed by Netflix, had a budget less than half the cost of an episode of Stranger Things. This show is the most popular show to ever launch on Netflix to date. The Squid Game effect represents a pivotal moment for producers and global entertainment companies.
