native advertising

• Research & Data Quality
• Article

2025 TOP MEMBER QUESTIONS with ANSWERS

The ARF Knowledge Center provides secondary research services for ARF and ARF-MSI members on a broad range of topics, especially in advertising, marketing and research best practices. Continuing the core trend from previous years, members tended to ask questions specific to their category or business interests. However, there were also a few hot topics that popped up across membership, such as sports marketing and sponsorships, influencer marketing and AI. In addition, there were some larger, broader trends in themes specific to each constituency, outlined below.

• Past Event Highlights
• Article

ATTENTION 2025

• ARF

Industry leaders gathered at ATTENTION 2025 on June 5 to explore the evolving science of attention measurement in advertising. This event featured new research from advertisers, agencies, and academics, including preliminary findings from Phase 3 of the Attention Measurement Validation Initiative. Attendees gained actionable insights into scalable attention metrics, their role in optimizing creative and media strategies, and how brands can better identify and engage audiences to drive results.

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PROCTER & GAMBLE & OLD SPICE - 2023 David Ogilvy Award Winner Case Study

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INTEL - 2023 David Ogilvy Award Winner Case Study

• Article

CITIZENS - 2023 David Ogilvy Award Winner Case Study

• Article

CAMPBELL'S CHUNKY - 2023 David Ogilvy Award Winner Case Study

• Article

KELLOGG'S FROOT LOOPS - 2023 David Ogilvy Award Winner Case Study

• Article

CASCADE/PROCTER & GAMBLE - 2023 David Ogilvy Award Winner Case Study