mobile

Commerce and Shopper Intelligence

Retail media networks and commerce media are redefining the data and measurement landscape, creating new opportunities—and complexity—for marketers and researchers alike. At Commerce & Shopper Intelligence 2026, brands, retailers, and researchers revealed how they’re adapting methodologies and frameworks to better understand increasingly fluid, data-rich shopping journeys.

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ARF DASH: Universe Study of Device and Account Sharing

Adam Lella, writing for comScore’s Insights blog, summarizes a recent report by comScore, The 2015 U.S. Mobile App Report.  Some of the report’s insights focus on the digital habits of Millennials. Consumers 18-34 exhibit behaviors that differ from the digital behaviors of the general population. Millennials spend 86 hours per month on mobile apps, which is 23 more hours than older consumers, and this report presents the apps with the highest concentration of Millennials, including: -Yik Yak -Venmo -InstaSize -BuzzFeed -Tinder -Snapchat   Most of the ranked apps have a social element to them. According to Lella, “Perhaps the most important takeway from this analysis might be that Millennials tend to live more digitally-connected lives than older generations do.” See all 5 Cups articles.  

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Decoding the Creators Mindset – Powering Partnerships that Perform

Adam Lella, writing for comScore’s Insights blog, summarizes a recent report by comScore, The 2015 U.S. Mobile App Report.  Some of the report’s insights focus on the digital habits of Millennials. Consumers 18-34 exhibit behaviors that differ from the digital behaviors of the general population. Millennials spend 86 hours per month on mobile apps, which is 23 more hours than older consumers, and this report presents the apps with the highest concentration of Millennials, including: -Yik Yak -Venmo -InstaSize -BuzzFeed -Tinder -Snapchat   Most of the ranked apps have a social element to them. According to Lella, “Perhaps the most important takeway from this analysis might be that Millennials tend to live more digitally-connected lives than older generations do.” See all 5 Cups articles.  

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When Sports Meets Conversational AI

Adam Lella, writing for comScore’s Insights blog, summarizes a recent report by comScore, The 2015 U.S. Mobile App Report.  Some of the report’s insights focus on the digital habits of Millennials. Consumers 18-34 exhibit behaviors that differ from the digital behaviors of the general population. Millennials spend 86 hours per month on mobile apps, which is 23 more hours than older consumers, and this report presents the apps with the highest concentration of Millennials, including: -Yik Yak -Venmo -InstaSize -BuzzFeed -Tinder -Snapchat   Most of the ranked apps have a social element to them. According to Lella, “Perhaps the most important takeway from this analysis might be that Millennials tend to live more digitally-connected lives than older generations do.” See all 5 Cups articles.  

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Consumer Behavior in AI-Enhanced Search Environments

Adam Lella, writing for comScore’s Insights blog, summarizes a recent report by comScore, The 2015 U.S. Mobile App Report.  Some of the report’s insights focus on the digital habits of Millennials. Consumers 18-34 exhibit behaviors that differ from the digital behaviors of the general population. Millennials spend 86 hours per month on mobile apps, which is 23 more hours than older consumers, and this report presents the apps with the highest concentration of Millennials, including: -Yik Yak -Venmo -InstaSize -BuzzFeed -Tinder -Snapchat   Most of the ranked apps have a social element to them. According to Lella, “Perhaps the most important takeway from this analysis might be that Millennials tend to live more digitally-connected lives than older generations do.” See all 5 Cups articles.  

Member Only Access

Decoding the Creators Mindset – Powering Partnerships that Perform

Adam Lella, writing for comScore’s Insights blog, summarizes a recent report by comScore, The 2015 U.S. Mobile App Report.  Some of the report’s insights focus on the digital habits of Millennials. Consumers 18-34 exhibit behaviors that differ from the digital behaviors of the general population. Millennials spend 86 hours per month on mobile apps, which is 23 more hours than older consumers, and this report presents the apps with the highest concentration of Millennials, including: -Yik Yak -Venmo -InstaSize -BuzzFeed -Tinder -Snapchat   Most of the ranked apps have a social element to them. According to Lella, “Perhaps the most important takeway from this analysis might be that Millennials tend to live more digitally-connected lives than older generations do.” See all 5 Cups articles.  

Member Only Access

When Sports Meets Conversational AI

Adam Lella, writing for comScore’s Insights blog, summarizes a recent report by comScore, The 2015 U.S. Mobile App Report.  Some of the report’s insights focus on the digital habits of Millennials. Consumers 18-34 exhibit behaviors that differ from the digital behaviors of the general population. Millennials spend 86 hours per month on mobile apps, which is 23 more hours than older consumers, and this report presents the apps with the highest concentration of Millennials, including: -Yik Yak -Venmo -InstaSize -BuzzFeed -Tinder -Snapchat   Most of the ranked apps have a social element to them. According to Lella, “Perhaps the most important takeway from this analysis might be that Millennials tend to live more digitally-connected lives than older generations do.” See all 5 Cups articles.  

Member Only Access

Consumer Behavior in AI-Enhanced Search Environments

Adam Lella, writing for comScore’s Insights blog, summarizes a recent report by comScore, The 2015 U.S. Mobile App Report.  Some of the report’s insights focus on the digital habits of Millennials. Consumers 18-34 exhibit behaviors that differ from the digital behaviors of the general population. Millennials spend 86 hours per month on mobile apps, which is 23 more hours than older consumers, and this report presents the apps with the highest concentration of Millennials, including: -Yik Yak -Venmo -InstaSize -BuzzFeed -Tinder -Snapchat   Most of the ranked apps have a social element to them. According to Lella, “Perhaps the most important takeway from this analysis might be that Millennials tend to live more digitally-connected lives than older generations do.” See all 5 Cups articles.  

Member Only Access