media inflation

Consumer Behavioral Shifts: Why Your Marketing Measurement Must Adapt in 2022 and Beyond

• Posted: June 21, 2023

Consumer behaviors have changed dramatically creating new challenges for brands and their marketing measurement. During this Insights Studio, we explored the measurement challenges brands have faced in the wake of significant consumer changes. We also discussed best practices brands should be using to ensure their marketing measurement is set up for future success as consumers continue to react to major societal change. Executives from OptiMine, an agile marketing analytics provider, Kepler, a global digital agency, and Beachbody, an innovative health and fitness company, shared their observations on how changes in consumer shopping and media consumption behaviors have been reflected in marketing measurement.

JIC: Coalescing Around Standards for Cross-Platform Currencies

• Posted: May 24, 2023

Brittany Slattery (OpenAP), who opened this discussion, explained that the new JIC was created by national programmers and media agencies for three main purposes: (1) To bring buyers and sellers to the table with equal voices; (2) To create baseline requirements for cross-platform measurement solutions and (3) To create a harmonized census-level streaming service data set across all of the programmers in the JIC. Fox, NBCU, Paramount and Warner Brothers Discovery are all JIC members, as are Dentsu, Group M, IPG Mediabrands, OMG and Publicis. The members hope to foster competition among multiple ad video measurement currencies. After her introduction, Danielle DeLauro (VAB) moderated a discussion with the representatives of three networks and Group M.

• Past Event Highlights
• Article

AUDIENCExSCIENCE 2023

The ARF hosted its annual flagship conference, AUDIENCExSCIENCE 2023, on April 25-26, 2023. The industry’s biggest names and brightest minds came together to share new insights on the impact of changing consumer behavior on brands, insights into TV consumption, campaign measurement and effectiveness, whether all impressions are equal, join-up solutions across multiple media, the validity, reliability and predictive power of Attention measures, targeting diverse audiences, privacy’s effect on advertising and the impact of advertising in new formats. Keynotes were presented by Tim Hwang, author of Subprime Attention Crisis, Robert L. Santos of the U.S. Census Bureau, Brian Wieser of Madison and Wall, LLC and Andrea Zapata of Warner Bros. Discovery.

• Research & Data Quality
• Article

Consumer Behavioral Shifts: Why Your Marketing Measurement Must Adapt in 2022 and Beyond (Event Summary)

• Insights Studio

Consumer behaviors have changed dramatically creating new challenges for brands and their marketing measurement. During this Insights Studio, we explored the measurement challenges brands have faced in the wake of significant consumer changes. We also discussed best practices brands should be using to ensure their marketing measurement is set up for future success as consumers continue to react to major societal change. Executives from OptiMine, an agile marketing analytics provider, Kepler, a global digital agency, and Beachbody, an innovative health and fitness company, shared their observations on how changes in consumer shopping and media consumption behaviors have been reflected in marketing measurement.

Media Inflation Rates: Outlook 2016: Big Changes in the Media Landscape Are Expected To Continue In 2016

• Posted: December 14, 2015

Havas Media has prepared estimates of media inflation rates, as well as related media trends, for the 4A’s.  These estimates are based on an analysis of past inflation rates, as well as expert consensus. This “Media Inflation Trends Report” covers national and local TV, online video, magazines, newspapers, radio, outdoor, display, paid search, and mobile.  The report’s authors are Gregory Aston, SVP, Director of Competitive Intelligence; Joe Abruzzo, EVP, Chief Exploration Officer; Peter Sedlarcik, EVP, Business Insights & Intelligence.

The report concludes that overall, media inflation in 2016 is expected to maintain a positive trajectory, boosted by the Olympics and Presidential election.

A matrix of historical CPM cost trends and forecasts covering the period from 2010 to 2016 is also included in this report.

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