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The ARF Cognition Council presented an event focused on advertising within news content and context effects in programmatic buying. Editor’s Note: The full summary is available to members only.
Member Only Access on the upper right of the web site or create an account to view this page.Analyst Jessica Hogue says the time has come for marketers to set aside the GRP and make the leap to impressions. Why? Because impressions make the valuation equal and uniform across channels, setting standards for a more holistic, intelligent and balanced measure of campaign success.
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