Marketing Capabilities

Preparing for Google’s 2024 Privacy Changes

On June 25, OptiMine dove into the specifics of Google’s privacy changes and revealed how these changes will impact the marketing and measurement landscape. Traditional forms of measurement will no longer be viable as privacy-driven data loss continues to diminish accuracy, coverage and reliability. Attendees gained applicable strategies on how their brands can adapt before it’s too late.

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The AI Conundrum

A presentation at a recent MMA event discussed key issues surrounding AI, including its impact on media and marketing.   Read more »