linear TV

• Targets & Segments
• Article

Racial Minority Representation Increases Advertising Effectiveness in Mortgage Markets

Explore the impact of racial minority representation in TV advertisements on consumer choices in the mortgage market in this new MSI working paper. The study employed a double machine learning model to control for high-dimensional video and text features, ensuring robust estimates. Its findings reveal that higher minority presence can significantly increase TV advertising effectiveness.

Has TV Advertising Lost its Relevance?

• Posted: June 5, 2024

Coinciding with upfront week, the Wall Street Journal published an article about companies’ advertising strategies, considering the changes in media and audience behaviors. 

Read more »

Ad Fraud Remains Unsolved Problem

• Posted: June 5, 2024

A new study finds that ad fraud continues to be a major issue. Attempts to curtail it have faced major obstacles. New Media Ratings Council (MRC) guidelines try to help.

Read more »

Streaming Viewing Continues to Grow

• Posted: August 3, 2022

Nielsen finds that streaming TV viewing accelerated in June — rising to a 33.7% share of total viewing. According to Nielsen’s “The Gauge” measure, this is the biggest increase since the measurement began over a year ago. Read more »