leveraging data

Marketing Measurement in the Pandemic Era–Navigating to Success (Event Summary)

Marketing Measurement in the Pandemic Era–Navigating to Success (Event Summary)

  • INSIGHTS STUDIO

At this ARF Insights Studio, OptiMine provided attendees with real-world findings and success stories from large brands. Matt Voda, CEO, and Dr. Robert Cooley, Ph.D., CTO & Chief Data Scientist, detailed how they’ve navigated rapid budget adjustments, huge channel shifts, optimal timing of spend changes and outlined how to remain invested in marketing during budget pressure. Insights on key pitfalls to avoid, techniques to exploit and how to adapt during what is likely to be a very bumpy “recovery” were also shared.  Note: The full summary is available to members only.

Member Only Access
Influencer Selection and Measurement — A Deep Dive (Event Summary)

Influencer Selection and Measurement — A Deep Dive (Event Summary)

  • Amy Laine of IBM, Co-Chair of the Social Council
  • SOCIAL COUNCIL EVENT

During the 2020 AUDIENCExSCIENCE conference, the ARF Social Council hosted a workshop that, in part, focused on social media influencer measurement. This virtual event built on that workshop to provide a deeper understanding of best practices for leveraging data and research to produce effective influencer campaigns. The Council presented perspectives and methodologies of a research company, media company and agency. Note: The full summary is available to members only.

Member Only Access
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