The ARF Knowledge Center provides secondary research services for ARF and ARF-MSI members on a broad range of topics. An analysis of ARF member questions submitted to the Knowledge Center in 2024 reveals a consistent theme across all constituencies: a strong focus on understanding the effectiveness of advertising and media platforms in the current landscape.
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The Marketing Analytics Accelerator – the only event focused exclusively on attribution, marketing mix models and the science of marketing performance measurement – returned for its ninth year on November 13. The industry’s boldest and brightest minds joined us in NYC to share their latest innovations and case studies that will improve your business outcomes.
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Attendees joined us on October 23 for our annual OTT conference, offering the latest research on shifts in the TV and video landscape, viewer behavior, and cross-platform measurement. Industry experts discussed trends in viewing habits, advertising innovations, and predictions for 2025. Attendees also had the opportunity to participate in discussions and network with industry peers over breakfast, lunch, and the cocktail reception.
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