effectiveness

The 1st Annual Organizational Benchmark Survey—The Consultancy Report

The 1st Annual Organizational Benchmark Survey—The Consultancy Report

  • THE ARF

The Organizational Benchmark Survey investigates the changes in advertising and marketing research over the past year. This is the first of an annual series. The consultancy report covers a variety of subjects, including the names of their research departments and their structures, whether they are centralized or decentralized, their spending and KPIs, what skills researchers need and what tools they employ, and how satisfied they are with their department.

Member Only Access
Conversations with Great Minds (Event Summary)

Conversations with Great Minds (Event Summary)

  • GREAT MINDS AWARDS

A Covid-era approach to celebrating the Great Minds Awards, Conversations with Great Minds afforded stimulating interviews with the individual winners of the 2020 Erwin Ephron Demystification Award, Josh Chasin, and the first-ever Chief Marketing Officer Award, Greg Lyons. Introduced by ARF President & CEO, Scott McDonald, Ph.D., the festive virtual discussions spotlighted the award winners as great examples of marketers synthesizing data with human intelligence, “sparking” innovation and creativity. Editor’s Note: The full summary is available to members only.

Member Only Access
The Best Tools & Apps for Making Social Media Ads

The Best Tools & Apps for Making Social Media Ads

  • ARF

Are you getting the most out of your advertising campaigns on social media? This helpful report offers an easy, step-by-step guide on how to create an ad on the four most popular platforms: Facebook, Twitter, LinkedIn and Instagram. It covers the ads manager feature for each, too. This can help you get the most out of your dashboard. And it discusses the best tools and apps available for each page.

Virtual Reality Demystified: How Effective Are Panoramic Tours?

Virtual Reality Demystified: How Effective Are Panoramic Tours?

  • JOURNAL OF ADVERTISING RESEARCH

For companies that advertise using virtual self-guided panoramic tours, there hasn’t been much insight into how this form of virtual reality influences consumer behavior. But a forthcoming study in the Journal of Advertising Research, available online via JAR’s Digital First platform, shows that such tours can attract customers, increase authenticity and decrease perceptions that they are being manipulated.

Member Only Access
« Prev Next »