5G is becoming a reality. The resulting data explosion will create new opportunities and challenges, as the industry strives to capitalize on enhanced connectivity and capacity. Learn what experts from Magid, Google, Ericsson Emodo, and Xandr Media said about the next technological wave.
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$48 billion was spent on digital display advertising in the US in 2018. That’s up 5 percent from just a few years ago. Unfortunately, most advertisers are unaware of the need to focus on audience quality. Without doing so, consumers can be overwhelmed with messages or encounter irrelevant ones. They become annoyed or frustrated, resulting in missed opportunities and wasted resources.
Member Only AccessAdvertising has always been part of the cultural zeitgeist. But today, brands must always be aware of social issues. This is due to the breakneck speed at which social media and online platforms move. The cost of ignorance can be swift and severe. Negative brand adjacency doesn’t just damage a brand’s reputation. It can have a direct impact on its bottom line as well. Read More.
In today’s social climate, brands must constantly be aware of social issues. The cost of ignorance can be substantial. Negative brand adjacency can not only damage a brand’s reputation, it can have a direct impact on its bottom line as well.
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Industry leaders express optimism and enthusiasm for TV attribution, but they also want greater visibility and understanding into how leading providers conduct their attribution practices. This report summarizes different approaches and what each of 15 top providers offers.
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In marketing, AI is a term that is applied to several very different techniques and functions. However, the bigger questions are: how do you best implement AI, and what are the commercial solutions?
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What constitutes today’s “Mad Men” (or Women)? Clearly, data-driven marketing communications and customer management have changed the ad profession. But in the future who’s going to do the actual work of marketing, and which institutions will dominate? Harvard’s John Deighton dissects a media world dominated by the Internet’s “walled gardens,” IT consultants, and unrecognizable ad firms.
Member Only AccessMost magazines and newspapers (shockingly, not all) have launched online, in one form or another, but far fewer have figured out a way to get people to consistently pay for or read stories and visual content that used to drive newsstand sales, print subscriptions and advertising, all of which have been squeezed over at least the last decade. Publishers of magazines and newspapers seem focused on how to carry on with all of those things instead of testing entirely new ways of delivering and paying for content.
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Some say Artificial Intelligence is a broad field that includes everything from simple if-then rules for playing Checkers to complex ensembles of deep neural networks for piloting autonomous vehicles. In marketing, AI is a term that is applied to several very different techniques and functions. However, the bigger questions are: how do you best implement AI and what are the commercial solutions?
Member Only AccessSome say Artificial Intelligence is a broad field that includes everything from simple if-then rules for playing Checkers to complex ensembles of deep neural networks for piloting autonomous vehicles. In marketing, AI is a term that is applied to several very different techniques and functions. However, the bigger questions are: how do you best implement AI and what are the commercial solutions? Read More.