- Research & Data Quality
- Article
Takeaways from CIMM’s 11th Converged TV Measurement & Data Summit
The Coalition for Innovative Media Measurement (CIMM), a subsidiary of the ARF, held its 11th Converged TV Measurement and Data Summit on February 16 and 17, 2022. The event brought together marketers, media agencies, media companies and vendors. Attendees and presenters discussed solutions for converged TV measurement, including the emergence of multiple currencies.
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