Will Inflation and a Recession Impact SVOD Subscriptions?
The short answer is yes. However, several studies agree that the impact may be smaller than often assumed because the top drivers of streaming subscriptions and churn are not cost and income.
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Optimizing Total TV: Strategies for the New Media Landscape
On October 25, 2022, media and measurement experts shared the latest research-based insights about today’s media landscape at OTT 2022 held on the Warner Bros. Discovery Studio Lot in Burbank, CA. Attendees learned more about what viewers really want when it comes to FAST, AVOD and SVOD, and whether there are viable solutions for cross-platform measurement.
Member Only AccessStreaming With or Without Ads?
New research explores consumer sentiment regarding ads in streaming services – both pros and cons.
The Evolution of “OTT” and “CTV”
While there is still some disagreement over the definition of “OTT” and “CTV”, most use these terms now in a new way that reflects the changes in the media landscape and viewer behavior during the last five years.