CTV

Viewers Like Choices

A new survey confirms viewers’ preference for choices – including whether a streaming service carries ads or not.        Read more »

Research Preview

In addition to the insights in the recently released Attention Measurement Validation Initiative Phase 1 Report, there will be several new findings from other ARF, CIMM, and MSI projects. Here is a sample:

Read more »

Too Many TV Choices?

“Choice Paralysis” is a well-established concept that describes consumers’ confusion and hesitancy in making choices when there are too many options. Is this an issue for viewers of streaming services?  

Read more »

While You Were Away…

The end of August and Labor Day weekend are vacation periods for many in our industries. Here are news items you may have missed while you were away. Read more »

How Technology Impacts Media Use

We sometimes overlook the profound impact of technology on media use. New data show how smart TV technology continues to impact how consumers access content.  Read more »

ARF, JAR and CIMM News

The ARF released a report on cause-related messaging. JAR research investigates brand safety issues and CIMM announces research into the future role of panels for TV and cross-platform measurement.

Read more »

Measurement & Currency Priorities

In a presentation on today’s measurement challenges, Jon Watts, CIMM’s Managing Director, called for industry collaboration to improve OTA and Local measurement. Read more »