CTV Ad Fraud Schemes Rise
A major new study from DoubleVerify (DV) reports both progress and ongoing problems in digital advertising. Viewability rates are improving while the number of ad fraud schemes uncovered by DV spiked up 70% in 2021.
A major new study from DoubleVerify (DV) reports both progress and ongoing problems in digital advertising. Viewability rates are improving while the number of ad fraud schemes uncovered by DV spiked up 70% in 2021.
While Wall Street is focused on Netflix’ subscriber decline, and some speculate that this indicates the end of streaming’s rise, new research from HUB finds that, while there are challenges, the shift to streaming has not slowed down. Read more »
John-Michael Del Valle - Head of LiveRamp TV Specialist Team, LiveRamp
Justin Fromm - SVP, Head of Research, LG Ads
Brian Fuhrer - SVP, Product Strategy & Thought Leadership, Nielsen
Bob Ivins - Chief Strategy Officer, TVSquared by Innovid
Jon Watts – Managing Director, CIMM MODERATOR
Key Takeaways
Bob Ivins – Chief Strategy Officer, TVSquared by Innovid
Key Takeaways
Justin Fromm – Head of Research, LG Ads
Key Takeaways
John-Michael Del Valle – Head of TV Specialist Team, LiveRamp
Key Takeaways
In conversation with Scott McDonald, PhD., President & CEO, ARF, and Radha Subramanyam, PhD., President & Chief Research & Analytics Officer, CBS Corporation. Subramanyam gave today’s TV an A+.