cross-device

Unlocking Monetization via Data Standardization

  • Posted: June 6, 2023

Sean Wilkinson of Conviva outlined findings from their latest State of Streaming report (released Q2 2022). A lot of non-CTV activity is occurring, like TV casting from connected devices, which equates to missed opportunities.  Still, the use of connected devices is going down and the trend is people buying and relying on smart TVs. Monetization in DTC relies on good data. With it, streaming providers can determine things like customer lifetime value, ARPU and subscriber retention rate. As such, he stressed the importance of standardizing measurement and audience resolution.

TV Deconstructed: Latest Findings from DASH

TV Deconstructed: Latest Findings from DASH

The ARF Universe Study of Device and Account Sharing (DASH) is a nationally projectable enumeration study of consumer behavior in TV and digital media. DASH records in granular detail how US households connect to and consume TV, use digital devices, and interact with and share streaming media and ecommerce accounts. Launched in 2021, this syndicated study is designed to serve as an industry standard truth set for insight and data calibration. The report just released by the ARF highlights findings from the first wave of DASH 2022. Data and findings from the full 2022 data set will be available in January 2023.