COVID-19

NYCU: Americans’ Hopes Rise

• Posted: March 3, 2021

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NYCU: COVID-19 Ads Peaked in Q2 2020

• Posted: March 3, 2021

If TV advertising messages are a barometer of how Madison Avenue thinks, the COVID-19 pandemic peaked in the minds of ad industry creative departments during the 2^nd Quarter of 2020.
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NYCU: Four Measures of Super Bowl Ad Popularity — USA Today, Ipsos, Tweets and YouTube Views

• Posted: February 11, 2021

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NYCU: Research Quality in Surveys

• Posted: February 5, 2021

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NYCU: A+E to Transact on Total Audience

• Posted: February 5, 2021

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NYCU: 2020’s Stand Out Ads

• Posted: January 29, 2021

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NYCU: In Brief: Super Bowl Without Bud; Accurate Census Data; Inauguration Viewership

• Posted: January 29, 2021

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NYCU: TV Advertising Trends in 2020

• Posted: January 14, 2021

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NYCU: 2020’s Most Streamed Series & Movies

• Posted: January 14, 2021

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NYCU: All About Incrementality & Attribution

• Posted: January 14, 2021

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