NYCU: The Importance Of Brands’ Online Appearance
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The ARF presented five sessions at Advertising Week 2020 that explored consumer experience (CX) questions and strategies. Leaders from the travel, finance, retail and media industries shared their consumer behavior and how they have adapted their CX plans in the new normal.
Member Only AccessAudienceXScience: Keynote – Collecting Data During a Global Pandemic (Monday – 9/21/20)
With the arrival of the COVID-19 pandemic, the US Census Bureau’s leadership had to think outside the box. Learn how the agency modified its work, all while maintaining operations, releasing data products and continuing to serve the data-user community during this unprecedented time.
Dr. Ron Jarmin – Deputy Director and COO, U.S. Census Bureau
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Presented by Neustar, this webcast presented information on the future of marketing and how measurement, media, and identity will need to adjust to changes brought on by the end of cookies and the COVID-19 pandemic. We shared real-life examples of how to build sustainable measurement practices that will persist despite the imminent changes to the marketing world. Editor’s Note: The full summary is available to members only.
Member Only AccessThe popular TikTok app is owned by ByteDance, a Chinese multinational internet technology company. Three articles address the recent controversies about a possible ban.