Streaming Ad Problems
Some ads play on streaming services even when the TV is off because of a lack of communication between TV sets and streaming devices. It causes an estimated waste of over $1 billion in ad dollars.
budgeting
Marketing Budgets Rise as Share of Company Revenues
Budgets have risen to 9.5% of total company revenue in 2022, according to the annual CMO Spend Survey by research firm Gartner, Inc.
The Only Number that Matters to CEOs
Proving the value of marketing means showing that the investment is paying off in faster business growth. The only number a CEO cares to hear is the incremental growth rate attributable to marketing. The rest is mumbo jumbo.
NYCU: More Media Channels = Misleading Metrics? — SPONSORED CONTENT from Analytic Partners
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on the upper right of the web site or create an account to view this page.NYCU: The Supply Chain Crunch Hits the Ad Industry
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on the upper right of the web site or create an account to view this page.NYCU: In Brief — Ad Agency Revenue, HH Income Surges
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on the upper right of the web site or create an account to view this page.What Lift & ROI Measurement Products Exist Today?
Relevant key performance indicators (KPIs) have become increasingly important over the last decade for evaluating the impact of marketing and media spending. Today, numerous companies offer products that measure “ROI” and “lift,” But, for many, it is difficult to differentiate them. This prompted the Online-Offline Metrics Working Group of the ARF’s Cross-Platform Measurement Council to create: The Guide to Lift and ROI Measurement Products. This comprehensive report highlights the product offerings of 27 companies in the space.
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NYCU: In Brief — Search Ad Spending, FCC & Loud Commercials
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on the upper right of the web site or create an account to view this page.NYCU: The Ad Industry Comeback
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on the upper right of the web site or create an account to view this page.NYCU: In Brief — Ad Spend In 2020; Research Quality Matters!
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